INFORMS Annual Meeting
Foundations of Modern Predictive Analytics
Data Analytics for Action & Impact: Transforming Data to Goal-Driven Insight for the Data-Rich yet Information-Poor
Predictive Analytics and Data Mining Strategic Implementation Course Series: A Comprehensive and Active Experience of the Full Modeling Practice Framework
Special ArticlesStudy: When it comes to sales & marketing analytics, few companies ‘get it right’
Companies across industries admit to the growing importance of data analytics to improve sales and marketing effectiveness and decision-making. However, many struggle to piece together siloed data, properly define the problem or design the solution. As a result, they often fail to realize widespread business impact from their efforts, according to a study conducted by The Economist Intelligence Unit (EIU) and sponsored by global sales and marketing firm ZS.Read More
Special Articles2017 Syngenta Crop Challenge in Analytics offers $5,000 prize
Put your analytics skills to the test and win $5,000 in the 2017 “Syngenta Crop Challenge in Analytics” administered by INFORMS and sponsored by the Analytics Society of INFORMS.Read More
Special ArticlesITIF: Expand computer science education to keep up with demand
Computer skills are in high demand among employers in a wide range of industries, not just tech-related fields, yet despite growing interest in the subject, a new report from the Information Technology and Innovation Foundation (ITIF) finds that too few U.S. students are taking quality computer science classes at the high school and university levels. ITIF makes the case for public action to support and maintain the groundswell of interest in computer science and capture the economic and social benefits that will come from fostering a more highly skilled workforce.Read More
Why mobile video is set to explode
Mobile video has historically been held back by a single factor: bandwidth. But 4G LTE is changing that, and mobile video is already more popular on the faster wireless networks.
Mobile video is quickly becoming a mass consumer phenomenon, much as digital photos were earlier in the smartphone adoption cycle.
In a new report, Business Insider Intelligence (BII) analyzes the impact of 4G LTE and device design improvements on mobile video growth, examines who watches mobile video and how they watch it, and details the mobile video monetization opportunity.
According to BI Intelligence, here’s why mobile video usage is set to explode:
• Significant mobile device growth to come. Over the last two years, the U.S. mobile video audience increased 77 percent to 36 million viewers. The U.S. smartphone market is relatively mature, but globally, we are still early in the smartphone revolution. Plus, tablet sales are expected to explode in the coming years. More mobile devices mean more mobile video consumers and more mobile video consumption.
• Increase in 4G LTE accessibility. 4G subscribers in the U.S. are 33 percent more likely to watch a video on their smartphones than the average mobile user. Increased accessibility to 4G LTE and improvement in bandwith generally should mean more mobile video viewing.
• Mobile video viewing appears to be additive. Mobile offers new opportunities for video viewing, as smartphones and tablets offer options in terms of both when and where content can be viewed. This plays perfectly into the increasing trend of consumers accessing more and more content on the go and on demand.
• Device design also helps. Smartphones are now integrating larger screens and speedier processors. And the increasingly popular mini-tablet format is perfect for on-the-go video.
• However, carriers may have a lot to say. Mobile video already accounted for more than 50 percent of global mobile data traffic for the first time in 2011 and will demand more and more bandwidth as consumers embrace it. The big question is how carriers will respond to the resulting data demands. If carriers limit data with tiered plans and high prices, mobile video’s potential could be stifled.
For more, click here.