2015 INFORMS Annual Conference
Special ArticlesSyngenta, INFORMS offer Crop Challenge
The Institute for Operations Research and the Management Sciences (INFORMS), the leading professional association in analytics and operations research, and Syngenta recently announced a new, joint award, the Syngenta Crop Challenge, which will focus on ways that analytics can address the problem of feeding millions of people throughout the world who face hunger every day.Read More
Special ArticlesCounterfeiting can improve fashion quality, benefit consumers
Counterfeit products have the power to stimulate innovation in the fashion industry and benefit consumers, according to a new study published in Marketing Science, a journal of the Institute for Operations Research and the Management Sciences (INFORMS). The research investigates two questions: How do brands react to counterfeits, and what are effective means of enforcement against counterfeits?Read More
Special ArticlesStudy: E-mail, analytics remain vital components of marketing
IBM recently announced findings from its 2015 E-mail Marketing Metrics Benchmark Study, which analyzes e-mail marketing trends from 3,000 global brands, representing 40 countries and multiple industries.Read More
Corporate Mobile Software-as-a-Service Forecast
According to the latest Strategy Analytics Wireless Enterprise Strategies forecast, “Corporate Mobile SaaS Forecast, 2010-2016,” the Global Corporate Mobile SaaS Market will reach $1.2 billion in 2011 and grow to $3.7 billion by 2016, with a five-year compound growth rate (CAGR) of 25.8 percent. The ability to integrate powerful business applications on smartphones, tablets and other wireless devices will facilitate and accelerate SaaS adoption in the corporate business environment.
Corporations with employees who travel increasingly look to unified communications-as-a-service (UCaaS) hosted VoIP, Web and Video conferencing solutions as a cost-cutting mechanism. UCaaS is a key alternative to premise-based UC platforms for improving productivity, processes and workflow.
“The corporate UCaaS hosted VoIP market, already generating over $176 million, is set to undergo nearly 57 percent year-on-year growth in the next five years,” says Gina Luk, senior analyst of Wireless Enterprise Strategies. “Leading mobile operators, such as AT&T, Verizon, Vodafone and Everything Everywhere (Orange & T-Mobile) already offer a variety of smartphone and wireless devices which enable VoIP applications on 3G and WiFi networks. Consequently, corporate adoption of the technologies needed for an expanding anytime, anywhere workforce – from mobile devices to mobile VPNs – is on the rise.”
Andrew Brown, director of Wireless Enterprise Strategies (WES) at Strategy Analytics, add, “Smart corporations are taking advantage of the increased availability of both UCaaS and cloud-based business solutions at a significantly lower total cost of ownership.”