SOCIAL MEDIA ARTICLES

Measurement Metrics: Marketing Analytics in Online Social Spaces
Analyst at a digital marketing agency outlines basic concepts and early experiences in an emerging field.

Revenue Management & Digital Marketing
Integrating two independent business processes produces marketing magic.

HP’s world-class e-marketing business
How Hewlett-Packard uses advanced analytics to drive its digital marketing strategies.

Executive Edge: New Frontiers for Analytics

Predictive Analytics: Game Changer
Practical ways to drive customer service, looking forward.

SOCIAL MEDIA NEWS

CP+B picks Crimson Hexagon to power its social media analytics

Argus Insights introduces Consumer Innovation Analytics

SocialNuggets launches social media analytics portal for tablets

Walmart acquires social media company Kosmix

SAS Social Media Analytics takes social media marketing to the enterprise