PRESCRIPTIVE ANALYTICS ARTICLES
Forum: Your data already knows what you don’t
The marriage of two “natural resources” – hydrocarbons and data – will transform unconventional oil development.
How prescriptive analytics can reshape fracking in oil and gas fields
Fracking is an inefficient means to capture oil and gas, but hybrid data, big data and analytics can turn it around.
How to pick a business partner
Ten things to consider when evaluating analytics and decision sciences partners.
TV ads, Wanamaker’s dilemma & analytics
The journey from historical ratings to predictive decisions: A proposed evolution for buyers and sellers of television advertising.
Images & videos: really big data
Sizing up the potential impact of prescriptive analytics driven by proliferation of images and video.
The Analytics Journey
An IBM view of the structured data analysis landscape: descriptive, predictive and prescriptive analytics.