PREDICTIVE ANALYTICS ARTICLES
Predictive Analytics: TV ads, Wanamaker’s dilemma & analytics
The journey from historical ratings to predictive decisions: A proposed evolution for buyers and sellers of television advertising.
Corporate Profile: McDonald’s Corp.
From the biggest to the best: Innovation, analytics play key roles as world’s largest restaurant chain shifts focus.
Better Decision-Making: How HP delivers business value with enterprise-wide analytics services
A common approach to deploying business analytics across the enterprise to elevate the analytical maturity and deliver actionable intelligence.
Predictive Analytics: Game Changer
Practical ways to drive customer service, looking forward.
Predictive Analytics: Managing Fundamental Tradeoffs
Three lessons demonstrate that “one click” application are too much to ask for.
Predictive analytics in field service
Practical ways to drive field service, looking forward.
The Analytics Journey
An IBM view of the structured data analysis landscape: descriptive, predictive and prescriptive analytics.