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“We are making fact-based decisions in less time with more accuracy and less emotion. It took an edict from the top to make it happen, and we had to learn that being directionally correct is good enough and to accept the ‘80/20 rule’ for completeness of information.”
- Kathy Chou, vice president, Sales Strategy & Operations, Hewlett-Packard.
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Industry NewsLavastorm Analytics launches free software for business analysts
On May 16, Lavastorm Analytics announced the availability of Lavastorm Desktop Public, a free edition of the company's award-winning Lavastorm Desktop analytic software. Unrestricted availability of Lavastorm Desktop Public puts discovery-driven, audit analytic capabilities at the fingertips of any business analyst, data professional and IT worker in the world.
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Special ArticlesIU Kelley School and Indian Institute of Management-Lucknow announce business analytics program
As a result of a partnership between Indiana University's Kelley School of Business and the Indian Institute of Management-Lucknow, two selective, graduate-level, yearlong certificate programs in the emerging field of business analytics and global strategy will be available to about 100 students.
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Special ArticlesBig Data and Analytics featured at Sensors Expo & Conference
he explosion of digital data created by mobile sensors, social media, surveillance, medical imaging, smart grids and more, combined with new tools for analyzing it all, has increased the opportunity to generate value and insights from this big data.
Read More
Sunday, 04 September 2011 00:00 | Last Updated on Thursday, 08 September 2011 22:06 | 
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Inside Story
September/October 2011
CLICK HERE TO GO TO THE DIGITAL VERSION OF THIS ARTICLE
Life is good for analysts
Peter Horner, editor
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Sure, the economy is in the tank, foreclosures and bankruptcies are cropping up like weeds and the unemployed can’t find a job, but it’s apparently a great time to be in the analytics business. Bloomberg Businessweek Research Services recently released the results of a survey that found that “analytics deployment is now nearly pervasive in enterprises around the globe.” Nearly 97 percent of survey respondents said their organizations have adopted business analytics, up from 90 percent in 2009.
The survey, sponsored by SAS, found that three out of four enterprises reported that business analytics have been effective in their decision-making. The benefits ranged from increased profitability, reduced cost and improved risk management to process optimization, faster decision-making and critical performance improvements.
According to the survey, companies gaining the most value from business analytics share several characteristics, including: a top-down embrace of analytics by senior leaders, putting the right analytic talent in place, improving data management and governance, deploying the right analytic tools and “operationalizing” the results. Eighty-three percent of respondents believe they either have the right analytic talent in place or recognize they need to augment their analytics resources.
“This research reflects the growing interest of organizations around the world in greater insight and better, faster decisions through business analytics,” says Jim Davis, SAS senior vice president and chief marketing officer.
A McKinsey & Co. report found that by 2018, the United States will face a shortage of 1.5 million managers who can use data to shape business decisions.
Many colleges and universities have responded to the growing demand for analysts by launching analytics electives, certificates and degree programs, some of which have been underwritten by leading providers of business analytics services and products. A prime example is the Institute for Advanced Analytics at North Carolina State University, which receives considerable funding from SAS and offers a master’s of science degree in analytics (see page 6).
As reported in the Wall Street Journal (“Business Schools Plan Leap Into Data”), IBM has teamed up with more than 200 schools to develop analytics curriculum and training. “The more students that graduate knowledgeable in areas we care about, the better it is not just for our company but the companies we work with,” Steve Mills, IBM senior vice president and group executive of software and systems, tells the WSJ. “It really comes down to what clients and customers need most.”