Sexy job, sense of humor, slogan
By Peter Horner
They already have the sexiest job of the 21st century according to a Harvard Business Review article by Tom Davenport and D.J. Patil. Now, it turns out, data scientists also have a great sense of humor. Who knew?
The Institute for Operations Research and the Management Sciences (INFORMS) will hold exams for its Certified Analytics Professional program according to the following schedule:
March 29, 2014
INFORMS Conference on Business Analytics and O.R.
Westin Boston Waterfront
March 30, 2014
Gartner BI & Analytics Summit
Venetia Resort Hotel & Casino
Las Vegas, NV
April 15, 2014
Queens University School of Business
Toronto, Ontario, Canada
May 17, 2014
May 22, 2014
University of Cincinnati
Lindner College of Business
June 21, 2014
INFORMS Conference on The Business of Big Data
San Jose Marriott
San Jose, Calif.
To apply, click on https://www.informs.org/Certification-Continuing-Ed/Analytics-Certification/Apply-for-Certification
For more information, click on https://www.informs.org/Certification-Continuing-Ed/Analytics-Certification
March 30 - April 1, 2014
2014 INFORMS Conference on Business Analytics & Operations Research
June 22-24, 2014
2014 INFORMS Conference on the Business of Big Data
San Jose, CA
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Chief marketing officers are stepping up their game in 2014 to prove their value as true business leaders. According to the latest Heidrick & Struggles and Forrester Research joint study, nearly 60 percent of surveyed CMOs are working to grow their influence in general business strategy and are commanding an influential seat within the C-suite.Read More
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The majority of consumer packaged goods (CPG) companies are failing to place analytics at the heart of their decision-making process, limiting their ability to improve the customer experience and gain business advantage, a study by Accenture has found. Accenture’s analysis also suggests that in many cases the problem is compounded by fragmented investment in narrow programs that are not well coordinated and fully optimized.Read More
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FICO, a leading predictive analytics and decision management software company, recently released an infographic showing how 20-plus years of analytics innovations have protected consumers from payments fraud. The infographic tracks the evolution of real-time fraud monitoring for payment cards from its inception in 1992 through today. During that time, for example, payment fraud as a percentage of all credit card transactions in the United States has dropped by more than 70 percentRead More
Healthcare: The quiet reform
If you want to know where healthcare is headed in the United States, ignore the political partisans and pundits and pay attention to what’s happening on the ground. Long before the Patient Protection and Affordable Care Act became both law and a political football nearly two years ago, the industry quietly began reforming itself, driven by the purist of interests: survival and prosperity, in that order.
For this special issue of Analytics, we invited a variety of analysts who work or consult in the healthcare sector to contribute articles based on their particular experience and expertise. One of the first invitations went out to Tom Davenport, who literally wrote the book on analytics (“Competing on Analytics”). Tom contributed a piece on one of the most significant problems facing the healthcare industry as it charges into the future: analytical integration.
We also interviewed a handful of industry leaders and stakeholders from the provider, payer and pharmaceutical segments to give us a well-rounded view of the rapidly changing healthcare landscape (“Analytics & the future of healthcare”). The one message we kept hearing over and over again from all sides was this: Skyrocketing costs have rendered the current U.S. healthcare system “unsustainable,” market forces are calling for a performance-based system, analytics are crucial to this paradigm shift from “volume” to “value,” and the transformation is inevitable. In other words, the 2012 U.S. presidential election might slow down or modify healthcare reform (depending on the results), but it won’t stop it.
I would like to take this opportunity to acknowledge Atanu Basu, founder and CEO of Ayata, a Prescriptive Analytics® software company headquartered in Austin, Texas. Atanu, who has a personal and professional interest in the intersection of analytics and healthcare, brought many of the contributors to this special issue to my attention. An enthusiastic supporter of all things analytic, Atanu also served as a co-author of the introductory article to this special issue.
As several of the articles in the issue point out, healthcare providers were – for many years and many reasons – reluctant to embrace analytics, but now the industry appears on the verge of leapfrogging to the forefront of analytical applications. Needless to say, it’s a welcomed development and sets the stage for a promising future – for analysts, for the healthcare industry, and most of all, for patients.
As always, we look forward to your comments.