INFORMS Annual Meeting
Foundations of Modern Predictive Analytics
Data Analytics for Action & Impact: Transforming Data to Goal-Driven Insight for the Data-Rich yet Information-Poor
Predictive Analytics and Data Mining Strategic Implementation Course Series: A Comprehensive and Active Experience of the Full Modeling Practice Framework
Special ArticlesStudy: When it comes to sales & marketing analytics, few companies ‘get it right’
Companies across industries admit to the growing importance of data analytics to improve sales and marketing effectiveness and decision-making. However, many struggle to piece together siloed data, properly define the problem or design the solution. As a result, they often fail to realize widespread business impact from their efforts, according to a study conducted by The Economist Intelligence Unit (EIU) and sponsored by global sales and marketing firm ZS.Read More
Special Articles2017 Syngenta Crop Challenge in Analytics offers $5,000 prize
Put your analytics skills to the test and win $5,000 in the 2017 “Syngenta Crop Challenge in Analytics” administered by INFORMS and sponsored by the Analytics Society of INFORMS.Read More
Special ArticlesITIF: Expand computer science education to keep up with demand
Computer skills are in high demand among employers in a wide range of industries, not just tech-related fields, yet despite growing interest in the subject, a new report from the Information Technology and Innovation Foundation (ITIF) finds that too few U.S. students are taking quality computer science classes at the high school and university levels. ITIF makes the case for public action to support and maintain the groundswell of interest in computer science and capture the economic and social benefits that will come from fostering a more highly skilled workforce.Read More
Healthcare: The quiet reform
If you want to know where healthcare is headed in the United States, ignore the political partisans and pundits and pay attention to what’s happening on the ground. Long before the Patient Protection and Affordable Care Act became both law and a political football nearly two years ago, the industry quietly began reforming itself, driven by the purist of interests: survival and prosperity, in that order.
For this special issue of Analytics, we invited a variety of analysts who work or consult in the healthcare sector to contribute articles based on their particular experience and expertise. One of the first invitations went out to Tom Davenport, who literally wrote the book on analytics (“Competing on Analytics”). Tom contributed a piece on one of the most significant problems facing the healthcare industry as it charges into the future: analytical integration.
We also interviewed a handful of industry leaders and stakeholders from the provider, payer and pharmaceutical segments to give us a well-rounded view of the rapidly changing healthcare landscape (“Analytics & the future of healthcare”). The one message we kept hearing over and over again from all sides was this: Skyrocketing costs have rendered the current U.S. healthcare system “unsustainable,” market forces are calling for a performance-based system, analytics are crucial to this paradigm shift from “volume” to “value,” and the transformation is inevitable. In other words, the 2012 U.S. presidential election might slow down or modify healthcare reform (depending on the results), but it won’t stop it.
I would like to take this opportunity to acknowledge Atanu Basu, founder and CEO of Ayata, a Prescriptive Analytics® software company headquartered in Austin, Texas. Atanu, who has a personal and professional interest in the intersection of analytics and healthcare, brought many of the contributors to this special issue to my attention. An enthusiastic supporter of all things analytic, Atanu also served as a co-author of the introductory article to this special issue.
As several of the articles in the issue point out, healthcare providers were – for many years and many reasons – reluctant to embrace analytics, but now the industry appears on the verge of leapfrogging to the forefront of analytical applications. Needless to say, it’s a welcomed development and sets the stage for a promising future – for analysts, for the healthcare industry, and most of all, for patients.
As always, we look forward to your comments.