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“Data science begins with data. Nothing gets built without data. Data science continues with science. Accurate, persuasive and effective prediction requires patterns. The process of discovering that pattern is science. Any product worth building requires a reliable pattern to exist in the data.”
– Christopher Berry, co-founder and chief science officer of Authintic, in his article on recommendation engines in the current issue of Analytics.
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Industry NewsSmart grid analytics ROI to exceed $121.8 billion globally by 2020
Utilities worldwide must maximize efficiency for constrained energy resources. Many are realizing the smart grid vision by using SAS Analytics and SAS Data Management to discover powerful insights buried in volumes of new data. SAS enables utilities to harness data for pinpoint control and monitoring, usage and demand forecasting, rapid diagnosis and repair, as well as predicting output from renewable sources such as solar and wind. For those capabilities, business analytics leader SAS is ranked No. 1 for smart grid analytics and data management/movement in the recently released utility industry report, “The Soft Grid 2013-2020: Big Data & Utility Analytics for the Smart Grid,” by GTM Research.
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Industry NewsFICO analytic cloud to enable real-time customer engagement
FICO will deliver its analytic-powered customer engagement services via the new FICO Analytic Cloud, for creating, customizing and deploying analytic-driven applications and services. Application developers, FICO clients and FICO partners will be able to take advantage of these services to rapidly create, execute and manage high-volume campaigns that engage customers in real-time with mass personalization across channels including brick-and-mortar, social and mobile.
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Special ArticlesStudy: Who can best manage ‘voice of the customer’?
Over the next three years, global organizations will make understanding and interacting with the customer their top priority. So says a new study from The Economist Intelligence Unit titled, “Voice of the customer: Whose job is it, anyway?” Yet only 56 percent of respondents to the survey, sponsored by SAS, believe their companies clearly understand the customer today.
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Friday, 06 July 2012 00:00 | Last Updated on Friday, 06 July 2012 14:22 | 
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Headlines
Kelley Blue Book improves analytics intelligence
Kelley Blue Book, the leading provider of new and used car information, and Lunexa, a technology consulting firm dedicated to helping firms harness their data assets, have announced the deployment of data management capabilities by a Web analytics solution. Lunexa helps companies fast-track integration of all data assets for a single view.
At Kelley Blue Book, Lunexa's solution was implemented to add a significant volume of historical data and create ongoing daily data feeds into Kelley Blue Book's enterprise data warehouse. With this addition, Kelley Blue Book can now analyze large data sets with complex relationships and create far more sophisticated reports than ever before. The enhanced reporting capability allows Kelley Blue Book to improve its analytics intelligence and develop new insights.
"This implementation allows us to advance toward our goal of achieving an integrated view of disparate data assets across the enterprise," said Dan Ingle, vice president of valuation at Kelley Blue Book. "By improving the integration of data at a fundamental level, we are able to analyze it in new and different ways. We can take a holistic view of the data to generate powerful insights for the organization. In addition, due to synergies with the Lunexa solution, we have been able to increase the ROI of our existing analytics infrastructure."
Lunexa's Web Analytics solution includes a set of production-ready ETL routines to prepare data for loading into a pre-developed analytic data model and related reporting suite. The solution provides more than 70 out-of-the box reports and dashboards, allowing companies to leverage their in-house expertise to focus development efforts on creating reports and dashboards unique to their business and needs.