2015 INFORMS Conference on Business Analytics and Operations Research
Huntington Beach, Calif.
CORS - INFORMS Joint International Meeting
Le Centre Sheraton, Montreal
INFORMS Healthcare 2015
Feb. 19-20, 2015
Data Analytics for Action & Impact:Transforming Data to Goal-Driven Insight for the Data-Rich yet Information-Poor
2015 Analytics Applications Summit
Harrisburg University of Science and Technology, Harrisburg, Pa. (Free event)
Analytics Section of INFORMS NewsINFORMS Healthcare Conference seeks abstract
The Analytics Section will sponsor an invited session cluster at the INFORMS Healthcare Conference in Nashville, Tenn., July 29-31. The Section welcomes abstracts on topics related to analytics applications in healthcare including operations management, medical decision-making, big data, data mining and health analytics to name a few.Read More
Analytics Section of INFORMS NewsCall for volunteers: Contribute to the success of the Analytics Section
The Analytics Section of INFORMS has received several messages from Section members who would like to volunteer their time, but there are still opportunities for you to participate! Based on the member survey taken in September, we were delighted to find a significant number of respondents offering to volunteer some of their time to help us move our agenda forward.Read More
Analytics Section of INFORMS NewsUpdate on the Analytics Section’s focus areas for 2015
The Analytics Section of INFORMS will provide regular updates to the INFORMS community on five primary focus areas for 2015, each being coordinated and reported on by the Section’s officers: Capabilities (Jim Williams, VP), Recognition (Glenn Wegryn, President), Visibility (Polly Mitchell-Guthrie, Secretary), Conferences (Tarun Mohan Lal, Treasurer) and Outreach (Wegryn).Read More
I enjoy maturity and evolution models of all kinds, especially for business. As the name implies, maturity models for information technologies or management accounting practices, for example, have stages of development that provide confidence that regardless of the model’s current stage – low or high – there is always a next step up that can be attained in an evolutionary way.
The final leg of horse racing’s prestigious Triple Crown race, the Belmont Stakes, was held this past Saturday. The favored horse, I’ll Have Another, was scratched due to a leg injury. For gamblers who would likely to have bet on I’ll Have Another for the Belmont, maybe this saved them some money. Why? I will get to that in a moment.
I was just reading an article on the INFORMS Analytics section, intriguingly titled Analytics, OR and INFORMS - Where the three meet. I am responsible for the Analytics department of a growing digital marketing agency and I have a long career in Operations Research behind me, so the question “What is analytics and how does it relate to Operations Research?“ I wrestle with.
Because of its direct response and data rich nature, paid search is arguably the most analytic of digital marketing activities. If you go to Google, Bing, or other search engine and type in a search query your browser will return a new page: the SERP (Search Engine Results Page). Generally on the left hand side you will see the results that the engine (that’s how the Technorati refer to Search Engines) regards as the most relevant.