Winter Simulation Conference
Feb. 19-20, 2015
Data Analytics for Action & Impact:Transforming Data to Goal-Driven Insight for the Data-Rich yet Information-Poor
Special ArticlesINFORMS announces six finalists for 2015 Edelman Award
INFORMS recently announced six finalists representing a diverse collection of applied analytics and advanced operations research work who will compete for the 2015 Franz Edelman Award in a series of judged presentations at the INFORMS Conference on Business Analytics & Operations Research in Huntington Beach, Calif., in April.Read More
Special ArticlesBusiness Analytics and O.R. Conference
The Institute for Operations Research and the Management Sciences (INFORMS) will return to Huntington Beach, Calif., for the 2015 INFORMS Conference on Business Analytics and Operations Research, which will be held April 12-14, 2015, at the Hyatt Regency Resort & Spa. The conference, with the breadth of its coverage and the depth and quality of its presentations, should be of great interest to practitioners of analytics and operations research, whether they work in the public sector or private industry. It will also appeal to academics who are training future analytics practitioners or have research interests that would benefit from exposure to cutting-edge work in industry and government.Read More
CAP NewsWagner Prize presentations available online
Video presentations of the six finalists of the 2014 Daniel H. Wagner Prize for Excellence in Operations Research Practice, won by Ford Motor Company, are now available for viewing.Read More
I enjoy maturity and evolution models of all kinds, especially for business. As the name implies, maturity models for information technologies or management accounting practices, for example, have stages of development that provide confidence that regardless of the model’s current stage – low or high – there is always a next step up that can be attained in an evolutionary way.
The final leg of horse racing’s prestigious Triple Crown race, the Belmont Stakes, was held this past Saturday. The favored horse, I’ll Have Another, was scratched due to a leg injury. For gamblers who would likely to have bet on I’ll Have Another for the Belmont, maybe this saved them some money. Why? I will get to that in a moment.
I was just reading an article on the INFORMS Analytics section, intriguingly titled Analytics, OR and INFORMS - Where the three meet. I am responsible for the Analytics department of a growing digital marketing agency and I have a long career in Operations Research behind me, so the question “What is analytics and how does it relate to Operations Research?“ I wrestle with.
Because of its direct response and data rich nature, paid search is arguably the most analytic of digital marketing activities. If you go to Google, Bing, or other search engine and type in a search query your browser will return a new page: the SERP (Search Engine Results Page). Generally on the left hand side you will see the results that the engine (that’s how the Technorati refer to Search Engines) regards as the most relevant.