Special ArticlesKaplan elected president of INFORMS
Yale School of Management Professor Edward H. Kaplan, whose pioneering work in public health and homeland security has received international recognition and numerous awards, was recently elected president of the Institute for Operations Research and the Management Sciences (INFORMS).Read More
Special ArticlesINFORMS aviation security expert weighs in on Ebola and airport screening
Sheldon Jacobson, a professor at the University of Illinois and a longstanding expert in the field of airport security and the design of aviation security systems, has taken a public stance to challenge the way airports screen for Ebola, recommending much more aggressive measures than are currently being employed worldwide. An active member of INFORMS who in August completed a two-year term as program director for Operations Research at the National Science Foundation, Jacobson explains in a recent opinion piece published in the Washington Post how airport quarantines and blood tests should be used to prevent the virus from spreading further in the United States and elsewhere.Read More
CAP NewsWebinar series preps candidates for CAP exam
The question asked most often about the INFORMS (Institute for Operations Research and Management Science) Certified Analytics Professional (CAP™) program is: “How do I prepare for the exam?” To help people prepare and allay their fears of an unknown exam, the CAP program volunteers and staff have written and published a Candidate Handbook with sample questions, a CAP Study Guide that outlines topics for each domain and an introductory webinar.Read More
I enjoy maturity and evolution models of all kinds, especially for business. As the name implies, maturity models for information technologies or management accounting practices, for example, have stages of development that provide confidence that regardless of the model’s current stage – low or high – there is always a next step up that can be attained in an evolutionary way.
The final leg of horse racing’s prestigious Triple Crown race, the Belmont Stakes, was held this past Saturday. The favored horse, I’ll Have Another, was scratched due to a leg injury. For gamblers who would likely to have bet on I’ll Have Another for the Belmont, maybe this saved them some money. Why? I will get to that in a moment.
I was just reading an article on the INFORMS Analytics section, intriguingly titled Analytics, OR and INFORMS - Where the three meet. I am responsible for the Analytics department of a growing digital marketing agency and I have a long career in Operations Research behind me, so the question “What is analytics and how does it relate to Operations Research?“ I wrestle with.
Because of its direct response and data rich nature, paid search is arguably the most analytic of digital marketing activities. If you go to Google, Bing, or other search engine and type in a search query your browser will return a new page: the SERP (Search Engine Results Page). Generally on the left hand side you will see the results that the engine (that’s how the Technorati refer to Search Engines) regards as the most relevant.