2015 INFORMS Conference on Business Analytics and Operations Research
Huntington Beach, Calif.
CORS - INFORMS Joint International Meeting
Le Centre Sheraton, Montreal
INFORMS Healthcare 2015
Feb. 19-20, 2015
Data Analytics for Action & Impact:Transforming Data to Goal-Driven Insight for the Data-Rich yet Information-Poor
2015 Analytics Applications Summit
Harrisburg University of Science and Technology, Harrisburg, Pa. (Free event)
CAP NewsAnalytics Maturity Model: Check strengths, weaknesses to improve
The new INFORMS Analytics Maturity Model (AMM) is proving to be a reliable self-assessment tool for analytics experts who want to determine how well their organizations gain the benefits of analytics. AMM allows you to input data about your organization – data is double encrypted to ensure security – rank your use of analytics on a 10-point scale and reuse the model to do comparisons over time.Read More
Analytics Section of INFORMS NewsCelebrate and learn more about the INFORMS CAP program
Anyone interested in learning more about the INFORMS Certified Analytics Professional (CAP®) program and celebrating the program’s two-year anniversary is invited to a gathering on the afternoon of April 13 in Huntington Beach, Calif., in conjunction with the INFORMS Conference on Business Analytics and Operations Research.Read More
Analytics Section of INFORMS NewsVolunteers needed to organize track at INFORMS Annual Meeting
The Analytics Section of INFORMS aims to sponsor an invited session track at the INFORMS Annual Meeting in Philadelphia on Nov. 1-4. The Section is looking for one or two volunteers to organize the track, which will involve putting out a call for presentation and/or approaching likely session chairs or speakers, then making sure abstracts are submitted by the appropriate deadlines.Read More
As the editor of Analytics magazine (as well as OR/MS Today, the membership magazine of INFORMS), we naturally sing the praises of the analytics profession, and tend to take it for granted that the world understands and appreciates all that analytics offers. And then along comes Charles Barkley, a basketball Hall of Famer now doing commentary for TBS in conjunction with telecasts of NBA games, to shake us out of our complacency.
I enjoy maturity and evolution models of all kinds, especially for business. As the name implies, maturity models for information technologies or management accounting practices, for example, have stages of development that provide confidence that regardless of the model’s current stage – low or high – there is always a next step up that can be attained in an evolutionary way.
The final leg of horse racing’s prestigious Triple Crown race, the Belmont Stakes, was held this past Saturday. The favored horse, I’ll Have Another, was scratched due to a leg injury. For gamblers who would likely to have bet on I’ll Have Another for the Belmont, maybe this saved them some money. Why? I will get to that in a moment.
I was just reading an article on the INFORMS Analytics section, intriguingly titled Analytics, OR and INFORMS - Where the three meet. I am responsible for the Analytics department of a growing digital marketing agency and I have a long career in Operations Research behind me, so the question “What is analytics and how does it relate to Operations Research?“ I wrestle with.
Because of its direct response and data rich nature, paid search is arguably the most analytic of digital marketing activities. If you go to Google, Bing, or other search engine and type in a search query your browser will return a new page: the SERP (Search Engine Results Page). Generally on the left hand side you will see the results that the engine (that’s how the Technorati refer to Search Engines) regards as the most relevant.