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The falling cost of adding sensing and communications to consumer products will mean that a typical family home, in a mature affluent market, could contain 500 smart objects by 2022, according to Gartner, Inc. Gartner said that the smart home will be an area of dramatic evolution over the next decade and will offer many innovative digital business opportunities to those organizations who can adapt their products and services to exploit it.Read More
Special ArticlesCompanies satisfied with business outcomes from big data
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CAP NewsUpcoming INFORMS analytics continuing ed courses
INFORMS, the world’s largest organization for advanced analytics professionals, produces and disseminates data analytics and operations research information, training courses, certification and best-in-class resources for its members and the industry at large. Four upcoming intensive hands-on courses provide professionals with real take-away value, imparting participants with skills, tools and methods that can be implemented immediately in their respective work.Read More
Marketing Success Through Analytics Integrated Programs
The most powerful and successful marketing programs are integrated to deliver consistent and relevant information to your prospects throughout their buying cycle across numerous channels. Analytics expands your reach and marketing success by delivering your message on a daily, weekly and monthly basis across the multiple mediums that your best prospects are using to access information.
Your visibility is enhanced through advertising in Analytics Magazine, online advertising, integrated marketing packages, lead generation programs on Analytics-Magazine.com and the Analytics Email Newsletter.
Analytics Integrated Marketing Programs create
more energized engagement with prospects to:
- Develop More ROI for Your Marketing Program
- Increase Lead Generation
- Create Thought Leadership Position
- Increased Traffic to Your Website
- Expand Lead Nurturing Programs
- Increase Sales
- Promote Brand Awareness
The value of an integrated marketing program is the ability to provide timely and consistent information in print and online to connect with and engage potential clients and buyers. An integrated marketing program will keep your company in front of prospects when it is time to select a product or service. Your company will become a trusted source of industry and product information for thousands of executives.
Analytics will develop a customized integrated marketing program for you that will align your marketing goals and the best mediums to present this message to the Analytics community.
The online focal point for your customized integrated marketing program is exposure on the Analytics website. Every day analytics academics and business decision-makers come to Analytics-Magazine.com for the latest industry news, trends, research and product information. Each month more than 3,750 unique visitors tour the pages at www.analytics-magazine.com. Over the last six months more than 30,000 Analytics web pages have been viewed.
Online advertising on Analytics-Magazine.com is an affordable way to build your brand and target decisionmakers on a daily basis. You can promote your company in a number of ad formats including:
• Banner Ad
• Vertical Banner
• Side Button
Analytics E-Mail Newsletter
Each month Analytics will deliver an Email Newsletter to 5,000 opt-in subscribers. Each Email Newsletter features the latest industry news, trends, research reports, software reviews, upcoming conferences and career information. Your advertisement on the Analytics Email Newsletter is linked to your website for immediate response from executives who want to know more about your company , your solutions and products.
Analytics Digital Edition
Each issue of Analytics is distributed in an interactive digital format. Many readers prefer the digital format, which allows them to flip and read the pages of Analytics on their computer or mobile reading device. The digital version of Analytics features links and other interactive features which allows readers to get expanded information from advertisers and online information sources.
Webinars — $7,500
One of the best lead generation tools are webinars. Webinars are live Interactive video and audio presentations that are accessed through the internet. Your web-based audience can watch your Webinar presentation from the comfort of their office or on any portable media player. You choose the topic and select the presentation participants / industry experts who will participate in the presentation.
One of the major benefits of a webinar is the ability to present your company and products directly to an interested and qualified audience. After your event you can continue to reach out to these decision-makers directly and convert them to clients.
Analytics offers you a turnkey Webinar solution that includes:
• Aggressive Promotion of Your Webinar,
• Customized Attendee Registration Form
• Moderation of the webinar presentation
• Hosting and Broadcast Services
• All Technical and Production Support
Your webinar presentation will be aggressively promoted in Analytics, Analytics-Magazine.com and Analytics Email Newsletter. Attendees will complete a customized registration page that provides you with their contact and buying interest information. The interactive webinar presentations allow attendees to direct questions to you during and after the presentation. To maximize your reach the webinar presentation will be available for download from the Analytics website for six months.
White Papers — $500 per Month
Create a thought leadership position and increase your standing as an industry expert by promoting your White Papers, Industry Research or Case Studies on Analytics-Magazine.com. Your White Paper will be download by our qualified executives and these leads will be emailed directly to you. The White Paper program includes a Landing Page on Analytics-Magazine.com, featuring an executive profile summary, link to your website and a registration form that prospects complete to download your white paper. Your White Paper will be promoted in Analytics and online ads on the Analytics website and Email Newsletter.
Online Videos/Podcasts- $500 per Month
Video is the fastest growing segment on the Internet. Create more excitement for your company by featuring your product videos, brochures or podcast on Analytics-Magazine.com. There is a reason that YouTube is the second most visited website after Google. Video is becoming a preferred learning medium and source of information.
This is a unique opportunity to reach prospects, demonstrate your products or illustrate successful case studies. Your videos and podcasts will be available for download or viewing at Analytics-Magazine.com twenty-four hours a day.
Integrated Marketing Sponsorships
- Analytics Digital Magazine — Full Page Spread Ad In Each Issue
- Analytics-Magazine.com Sponsor Banner Advertisement for 12 Months
- White Papers — Up to Five White Papers Featured on Analytics Website
- Analytics Email Newsletter — Premium Ad Placement in Nine Issues of Analytics Email Newsletter
Total value is $ 44,916
Special Gold Package Price only $15,000
- Analytics Digital Magazine — Full Page Ad In Each issue
- Website Advertising — Analytics-Magazine.com Side Banner for 12 Months
- White Papers — Up to Three White Papers on Analytics-Magazine.com for 12 Months
- Analytics Email Newsletter — Premium Ad Placement in Six Issues
Total value is $ 26,298
Special Silver Package Price is only $10,000
- Analytics Digital Magazine — Full Page Ad In Three issues
- Website Advertising — Analytics-Magazine.com Side Banner Advertisement for 12 Months
- White Paper — One White Paper to be Featured on Analytics-Magazine.com for 12 Months
Total Value is $ 10,098
Special Bronze Package Price is only $5,000
Custom Integrated Marketing Programs
Your Analytics Account Manager can help you create a customized integrated marketing program that is targeted to your specific needs and goals. For more information please call Sharon Baker at 813.852.9942 or send email to firstname.lastname@example.org.